How to Sell Private Label Specialty Cannabinoids

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Are you looking for private label CBD products to sell? Selling private label specialty cannabinoids is a marvelous way to differentiate yourself from competitors. With so much information, choosing the right private label CBD manufacturer can be daunting. Here, we break down the steps.

Decide on Your Labeling 

Part of selling private label specialty cannabinoids involves creating the “look” of the packaging, or the actual label. A typical package will probably involve your logo and your name at a minimum! It can be kept as simple as that for a sleek look, but there are other options, too. Take protein power containers: They will have a flavor with an image that represents the flavor (chocolate pieces for chocolate, coffee beans for coffee, etc.). If your products have a flavor, you can consider doing something similar. Or perhaps you want to create several “lines” of specialty cannabinoid products. Will these all have the same labeling, or will each line have a different look so the products are easily distinguished from other products?

Find a Good Private Label CBD Manufacturer

The most crucial step in selling private label CBD products is finding a private label CBD manufacturer that not only offers all the types of products you want to sell but is within your price range. But you also want a manufacturer that follows Good Manufacturing Practices and has strict quality guidelines. This latter bit is a deal breaker: When you put your business’s name on a CBD product’s label to sell, you are giving your word that you stand behind the product. You don’t want to sell CBD products that are in poor quality or do not adhere to quality and safety guidelines—it could jeopardize the future of your entire business.

Trust Your CBD Manufacturer

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You chose to work with a particular CBD manufacturer for a reason: It may have been for their price point, their product offerings, or their years of experience in the industry. When it comes to creating and selling private label specialty cannabinoids, they will have valuable advice for you. When they give it, it’s important to listen. At the end of the day, you are a customer who is paying them for a service, but a good business will never purposely lead you astray. If you’re considering a certain product type, reach out to your sales contact to see if it’s feasible or if they have suggestions to help make your vision come to life.

CBD Product a Flop? Try Again.

You know the phrase, “If at first you don’t succeed, try, try, try again?” Business is like that sometimes. Not everything will be a hit, but that doesn’t mean you completely give up! If this is your first time selling private label CBD products, the best advice you can get is this: Start with one CBD product. Don’t try to sell a variety of “unique” CBD products to stand out, because some will probably be a flop. With too many unique products being pushed at once, your attention is divided among them, and they aren’t given the proper attention. Also more expensive to develop multiple products at once. Start with one CBD product and build a “cult following” around that product. Once you have some experience in selling a private label CBD product successfully, you can then look into creating a second new product to sell.

Adhere to FDA Regulations

The FDA has strict regulations for CBD products, and all products you sell must adhere to these guidelines. That counts for private labels, too. But you need to be mindful of where you are purchasing these private labels. You need to make sure that the manufacturer you’re using adheres to all FDA guidelines and regulations—especially if you will be placing your name on the products label. To help facilitate your search, consider looking specifically for a US based CBD manufacturer, since these manufacturers will be bound by FDA oversight, and you won’t have to worry about accidentally purchasing a product made from marijuana or a product that exceeds more than 0.3% THC (by dry weight).

Consider User Demographics

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According to a report on understanding cannabidiol, approximately 46% of CBD users are male and 54% are female. At 31%, the 35–49 age group uses CBD products, followed by the 26–34 age group (26%) and the 50–64 age group (21%). Knowing your customer demographics can give you an idea of what type of specialty cannabinoid products you want to sell. 

  • A younger demographic may be interested in products that have an “exotic” flavor or color. 
  • An older demographic may be more interested in products that help with aches and pains, such as creams or lotions.

But customer demographics extend beyond age and needs may be similar regardless. For instance, some people have difficulty in swallowing pills and therefore would avoid purchasing a CBD capsule. It’s likely far more comfortable for them to take a CBD gummy. If you’re going to offer specialty cannabinoid products, consider them in multiple types to meet the needs of your customers.

Take the First Step to Selling Private Label Specialty Cannabinoids 

Taking that initial step to selling CBD products with custom labels can be a stressful venture (as is doing anything that is new), but it can elevate your business by creating unique offerings for your customers. 

If you’re ready to start selling private label CBD products with a trusted US based CBD manufacturer, please reach out and request a free quote. We look forward to helping you bring your vision to your shelves!